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Zoe Chance is back with us to walk through her habits for success.

If you didn’t catch her with me in episode 989, Zoe teaches “Mastering Influence and Persuasion,” and it is the most popular class at the Yale School of Management.

Her research on behavioral economics, neuroscience, and psychology have been published in all the top academic journals and her TEDx talk, How to Make a Behavior Addictive, has more than half a million views.

Before coming to Yale, she earned a doctorate in marketing at Harvard and managed a $200 million segment of the Barbie brand at Mattel.

From Zoe’s Yale course she has written a book titled, INFLUENCE IS YOUR SUPERPOWER: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen, which you can find anywhere you buy books and connect with Zoe at zoechance.com.

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