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Anthony Trucks became a player in the NFL because he followed certain successful habits day in and day out to a somewhat severe degree.

The reason he lost his marriage and went bankrupt was from following other habits which didn’t produce such success.

Today he talks about his habits progression and pulls out his quest to employ active and passive habits and gives us a great perspective on this distinction, and as you heard, how the good habits we associate our identity with are the most powerful.

I highly recommend you listen to our first talk together in Ziglar Show episode 973 where we dig into identity, the message from his book, Identity Shift.

Find Anthony’s book, courses and more at anthonytrucks.com and check out his podcast, Aww Shift

Listen. Watch. Subscribe


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Items highlighted in yellow are mandatory: MUST READ

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That’s the sound from Shopify every time we make a sale of nutritional supplements at truelife.store. We don’t just use them to process payment, we build the entire website on Shopify

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Reach customers online and across social networks with an ever-growing suite of channel integrations and apps – including Facebook, Instagram, TikTok, Pinterest, and more.

Measure your progress and success with detailed reporting of conversion rates, profit margins and beyond.

Shopify is more than a store and grows with you. 

Go to SHOPIFY DOT COM SLASH ziglar, ALL LOWERCASE, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features.

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INTRO: The Great Resignation has become the Great Reshuffle. That’s made it even harder for sales professionals to find leads and close deals.  That’s why I recommend all sales pros get Sales Navigator from LinkedIn.  

  • Because, with people changing jobs, teams working remotely, and sales moving to a more virtual world, you need to get in front of customers when they’re ready to buy.
  • Sales Navigator from LinkedIn is the one and only tool that uses real-time deal alerts and up-to-date insights to help sales professionals know when their clients are ready to buy.
  • And with more than 30 advanced search filters, sales professionals can quickly find real leads with buyer intent. LinkedIn Sales Navigator helps you do just that.


CALL TO ACTION: If you’re a sales professional, don’t you want EVERY real time advantage you can get?  Get that advantage with Sales Navigator. And right now, you can get a 60-day free trial of Sales Navigator at LinkedIn dot com slash ZIGLAR. That’s LinkedIn dot com slash ZIGLAR for a 60-day free trial.


:60 Introducing iTrustCapital

By now, you’ve probably heard all about cryptocurrencies, like Bitcoin. You might even already

be investing in them.

But, did you know that you could invest in cryptocurrencies through your retirement account?

That’s right – with iTrust Capital, you can buy and sell crypto currencies from a Crypto IRA and

get all the same tax advantages as a traditional IRA.

iTrust Capital allows you to invest in over two dozen of the most popular cryptocurrencies and,

unlike the stock market, you can buy and sell twenty four hours a day.

The iTrust Capital platform is easy to use and it only takes a few minutes to create your account.

Setting up an IRA is free and iTrust’s fees are low.

It’s time to start taking control of your financial future. With iTrust Capital, you can get all the tax

benefits of a retirement account, while investing in crypto.

Visit iTrustCapital dot com to start investing today. That’s iTrustCapital dot com. Taxes and conditions may apply. Fees apply. Cryptocurrencies are a speculative investment

with risk of loss. iTrust Capital, Inc. does not provide legal, investment or tax advice. Consult

with a qualified legal, investment, or tax professional.


It feels like we’re all getting less. Less steps, less sunlight, less being in the office. That last one’s not so bad, but aren’t you ready for more?

With Priceline, you can save up to 60% on your favorite hotels, and you can also get exclusive deals on rental cars and flights. And when you save more, you can do more.

More steps. More sunlight. And, no matter where you travel — still less being in the office. Every trip is a big deal, so visit Priceline to get more of your next one.

Version 3 | Host Experience

When we’re ready to travel again, we’re going to need more to make up for all we missed.

With Priceline, you can save up to 60% on your favorite hotels and you can also get exclusive deals on

car rentals, flights, and more. And when you save more, you can do more.

*Host to insert their own travel experiences here.

– Anecdotes about times you got more when you were traveling. Especially if you saved with Priceline.

– Things you wish you could get more of the next time you travel.

Note: Feel free to inject some humor here.

Priceline knows that every trip is a big deal, so when you’re ready to book your next one — check out Priceline-dot-com for the easiest way to get more out of your next trip.