The two primary ingredients we think of in regards to success, is talent and hard work.

Greatness comes from having above average talent and putting in your 10,000 hours.

Yet if we audit everyone who has achieved relative success, we find many, maybe even most, who do not have either of these.

So what did they do? They just figured out what works and modeled it.

Ron Friedman is an award-winning psychologist and from his research in neuroscience, human physiology and behavioral economics wrote a book on what he found in regards to this issue, called Decoding Greatness: How the Best in the World Reverse Engineer Success.

In this show I dig in and question Ron on how we can all use this reality to better embrace and accelerate our opportunities and success.

For those who get the book, if you’ll go to and submit your receipt Ron will give you access to “The Reverse Engineering Success Masterclass” course.

You can join like minded people in my Driven To Live private community to discuss how to decode your own greatness, come over to and go from listening to participating.

Listen. Watch. Subscribe


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