For your business, do you need increased marketing exposure to attract more prospects or better sales conversion with the prospects you are already attracting?”

This is the question I posed to our Ziglar audience.

People responded with needs for one or the other or both of course.

But the discussion Tom Ziglar and I brought up was sequentially we need to ensure our sales conversion is up to par before we adequately market.

But then we do go into some key principles for marketing to your specific demographic and giving more focus to qualified prospects who are relevant to buy over just generating big numbers of lame prospects you must filter through.

You’ll hear some good counsel on finding the prospects most suited to you

Listen. Watch. Subscribe

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We have a lot of listeners in the Ziglar audience who are on the front lines of sales, and these days much of it is done online. If you are using email, is surely is not dead, but it has gotten fairly boring. With Vidyard you can record and send sales videos to connect with prospects, convert opportunities, and close deals.

You can put a face to your name with video and greatly increase your engagement rate. Record your face, your screen, or both for prospecting videos, follow-ups, product demos, and more.

You can share your team’s videos using the outreach tools you use every day. Pull together the best videos from shared team libraries into curated playlists for each opportunity.

– Keep track of which opportunities are effectively engaging with your videos so you can follow up at the right time. Dive into analytics that tell you who’s watching and for how long. Integrate view data with your CRM to see how video drives pipeline for your sales team. This is the best type of marketing because it is measured! 

You can sign up for Vidyard free today by going to No promo code is needed, just go to to start using Vidyard completely free and as a bonus get their 2021 B2B Video Trends Guide!

Helium 10

Of course it would be great to start a business with millions of customers already on your website

• But that is what Amazon FBA – or Fulfillment by Amazon – offers. • FBA is a program that Amazon started where they lend their entire fulfillment network to their sellers.

• That means they pick, pack and ship your products, handle returns and customer service!

• Amazon FBA is for ANYONE wanting to start a business.

• HELIUM 10 is an All-in-One Software tool for entrepreneurs to help them start, build and grow a business on Amazon.

• Helium 10 has served over 1 million users worldwide, they track over 2 billion products on Amazon and Helium 10 has over 30 tools to help you research, start and manage your business on Amazon.

• You can learn the right way to sell on Amazon from the start – Learn everything you need to know about an Amazon business from how to find a product, create a listing, grow your sales and more! 

A big lesson I learned in online business is the power of continuity. Meaning, if you are selling and shipping products, nobody does it more than Amazon so their structure is what people trust. If you use Helium 10 you not only harness their help and customers but the trust millions of people have with them.

You can start your own journey and build your business on Amazon today!

• Helium 10 has a really stout offer for you.

• Ziglar listeners get 50% off their first month of Helium 10 Platinum when you go to Helium 10 dot com– that’s numeral one zero – and use the code ZIGLAR when you check out.

• Go to Helium 10 dot com and use code ZIGLAR.