You have a product or service that can help someone.

You are talking with them about it right now, you know it would benefit them and you know what you have is the best there is. But, they decline. They say no.

Zig Ziglar gives us a three and a half minute message at the top of this show with an important reality. They will not change their mind. Hear that. You are not supposed to convince them they are wrong.

They made a decision about what you are offering and said no and Zig says it’s hopeless to try and change their mind.

However, what he reveals is they said no to one issue regarding your product and as you’ll hear Tom Ziglar discuss in this show, it’s for one of five reasons.

Which means you have four other reasons to discuss with them. Four other reasons why they can still say yes.

I asked the Ziglar audience this question, “With what you have to sell, what is the most common objection or challenge you deal with?” We used this as a guide to fully unpack the issue.

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Show Sponsor

Guideline

This episode is sponsored in part by Guideline. Offering a 401(k) sends a great message to your employees. It says you have their back. When it comes to choosing a 401(k) provider for them, which one will have your back? 

If you think your business is too small to offer a 401(k)? It’s not.

  • Small businesses have a lot on their to do list, and finding an affordable 401(k) is a tough task. With Guideline, you can cross it off your list and start saving with ease, and 401(k) plans can help businesses attract and retain talent.
  • Guideline provides easy and affordable 401(k) plans for small businesses and startups.  Whether you’re offering an employee retirement plan for the first time or want to make  changes to your current retirement benefits, they design a plan to fit your needs.
  • You can get set up in as little as 10 mins and Guideline handles the admin, compliance testing,  record keeping, and investment management.  There are no separate setup costs, no added investment fees, and monthly fees start at only thirty-nine dollars plus eight dollars for each employee and they integrate with popular payroll providers.
  • Over thirteen thousand companies use Guideline to manage their 401(k).  With a Guideline 401(k), you and your employees can save money while saving for  retirement.
  • For a limited time, if you go to guideline.com/ZIGLAR and tell them you came from The

 Ziglar Show with Kevin Miller you can get a $100 gift card when you start your 401(k) plan with Guideline. 

That’s guideline.com/ZIGLAR and tell them Kevin Miller from The Ziglar Show sent you to claim your $100 gift card!