We buy what we buy for the benefit it gives us, in the form of fulfilling a desire or solving a problem.

Sometimes we aren’t even aware of why we buy what we do, but there is almost always a specific reason.
The exercise of this show is to get us thinking about benefits from the products and services we buy, so as to help us better conceptualize how we need to showcase the products and services we offer.
Even if you are an employee, you are paid for a result, not simply to take up space. Are you aware of the specific benefits you provide?
I start this show off with a three minute clip from Zig Ziglar, from his direct sales training, not a stage with all his humor. He talks about the three aspects of anything we offer, features, functions and benefits. With the core value being of course, benefits.
From this clip I asked the Ziglar audience this question, “Please recommend a few of your favorite products and services and WHY…what is the benefit you get from them?”
What came out was a great overview of just what Zig outlined, features, functions and benefits.
Tom Ziglar and I had a really interesting conversation dissecting this triad as we talked through many of the comments. This will really help you conceptualize just what benefit you, your product or service is providing. 

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Show Sponsors

Hydrow

Folks, you know how you want everyone to experience something you’ve gotten great value from… I’ve found an in-home fitness resource I am loving, Hydrow – it’s a rowing machine with live and on-demand classes led by world class athletes who are literally rowing out on the open water

• I’ve been a lifetime athlete and riding and running are my primary sports. But running and riding only workout my legs and aren’t enough for overall fitness and strength and health. Hydrow provides a full-body workout that engages 86% of your muscles – nearly double what I get from cycling or running

• As a low-impact workout, rowing is easier on my joints and even promotes bone density

• And it’s more efficient! I get a better workout in half the time compared to using a bike or a treadmill

• Hydrow has coaches and community that makes indoor exercise fun for me. I can follow the coaches format and compete on the leaderboard with other participants. It stores all my rows so I can see my progress, which is incredibly motivational.

I also joined the Hydrow Crew group on Facebook and the Hydrow training group on Strava and am just loving the community. What little time I spend on social media is now all with fellow Hydrow members. I’m 30k meters into my initial 100 and then get the coveted hydrow water bottle as a reward.

Order today and join me and the hydrow team and save $200 on Hydrow with code ZIGLAR at checkout on Hydrow.com • That’s h-y-d-r-o-w dot com and code ZIGLAR to save $200 on Hydrow today

FOCL

Life can be overwhelming. When your body and mind are stressed you can’t focus on what matters – such as your wellness, which is why I’m introducing you to Focal, Plant-powered wellness for all-natural support, day or night. 

FOCL took something remarkable, Premium Hemp CBD, and made it even better. Premium CBD + stress-fighting adaptogens and ancient botanicals to help you perform during the day and rest at night. This is Modern Mother Nature. 

FOCL plant-powered wellness uses nature’s best ingredients to help you focus during the day and sleep at night.

I’m taking FOCL Day, and Focal Night.

FOCL Day is a one-of-a kind CBD wellness stack. I take 2 capsules each day for calm, focused energy and brain-boosting support. 

Then I take FOCL Night to help calm my busy mind and help me fall and stay asleep so Iwake up refreshed and rested ready to take on a great day. FOCL Night gives none of the grogginess or “knocked out” feeling of pharmaceuticals, just all-natural, deeper sleep. 

I’m an  admitted sleep nazi and I track how long and how well I sleep.

Focal is Vegan and non-GMO which is a must for me, and I greatly appreciate their confidence in offering a 60-day money back guarantee. Love it or pay $0!

Use code “ZIGLAR” for 15% off your order. Go to FOCL.com – that’s f-o-c-l.com – and use code “ZIGLAR” for 15% off your first order.